Life Cycle is for people who want adventure, excitement, serenity, and community from their active recreation experience. We want to promote the importance of human-powered outdoor recreation as a way to be more at peace within our crazy life, society, and technology.
Spread our passion for active, human-powered, outdoor recreation.
Help to make life more enjoyable and connected for our extended Life Cycle family.
Provide adventure and experiences, not just products.
Introduce the joys of bicycling to children in public schools.
Invest in local organizations that empower families.