Life Cycle is for people who want adventure, excitement, serenity, and community from their active recreation experience. We want to promote the importance of human-powered outdoor recreation as a way to be more at peace within our crazy life, society, and technology.
- Spread our passion for active, human-powered, outdoor recreation.
- Help to make life more enjoyable and connected for our extended Life Cycle family.
- Provide adventure and experiences, not just products.
- Introduce the joys of bicycling to children in public schools.
- Invest in local organizations that empower families.